Asia Pacific Cold Brew Coffee Market Outlook

According to the report by Expert Market Research (EMR), the Asia Pacific cold brew coffee market size reached a value of USD 114.85 million in 2024. Aided by the growing preference for premium, ready-to-drink (RTD) beverages, the increasing consumer demand for innovative coffee products, and the rise of coffee culture in countries like Japan, South Korea, and India, the market is projected to grow further at a CAGR of 24.80% between 2025 and 2034, reaching a value of USD 843.85 million by 2034.

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Cold brew coffee is made by steeping coarsely ground coffee beans in cold water for an extended period—typically 12 to 24 hours. This brewing process results in a smoother, less acidic coffee compared to traditional hot-brewed coffee. Cold brew has gained substantial popularity in recent years, particularly among younger consumers seeking refreshing, high-quality coffee beverages. The market for cold brew coffee in the Asia Pacific region is rapidly expanding as a result of several converging factors, including the growing coffee consumption trend, increased awareness of health-conscious drinks, and the burgeoning café culture in various countries.

Key Drivers of Market Growth

Rising Coffee Consumption and Café Culture; The growth of coffee consumption, especially among millennials and Generation Z, is one of the primary drivers of the cold brew coffee market in the Asia Pacific. Traditionally, coffee has been a dominant beverage in countries like Japan and South Korea, but in recent years, coffee culture has flourished across the entire region. In emerging markets such as India and China, coffee consumption has surged, with consumers increasingly gravitating toward premium coffee beverages, including cold brew.

The café culture in countries such as Japan, South Korea, and Taiwan has also expanded to new markets across Southeast Asia. This rise in specialty coffee consumption is creating an environment conducive to the growth of cold brew coffee. Consumers, particularly younger generations, are becoming more discerning and experimental in their coffee choices, seeking a wider variety of high-quality and innovative coffee beverages, including cold brew.

Health and Wellness Trends: Cold brew coffee has become a popular choice for health-conscious consumers, contributing significantly to its growth in the Asia Pacific market. Unlike hot-brewed coffee, which is often perceived as more acidic, cold brew coffee is known for its smooth, mellow flavor and reduced acidity. This characteristic makes it an appealing option for individuals who are sensitive to acidity or those who prefer a milder coffee experience.

Moreover, the growing awareness of health and wellness trends in the region has prompted consumers to seek beverages that align with a healthier lifestyle. Cold brew coffee, often served with milk alternatives like almond milk or oat milk, has gained popularity as a better-for-you option compared to sugary, carbonated beverages. As consumers in the Asia Pacific increasingly prioritize functional and healthier drinks, cold brew coffee's natural, low-calorie profile positions it as an attractive option in the growing health-focused beverage market.

Innovative Flavors and Product Offerings: The increasing innovation in cold brew coffee offerings is further driving market expansion. Coffee producers and beverage brands are constantly introducing new flavors, formats, and variations to appeal to diverse consumer tastes. Flavored cold brew variants, including vanilla, chocolate, caramel, and mocha, are becoming increasingly popular, catering to a wider audience.

Additionally, cold brew coffee is being incorporated into mixed beverages such as iced lattes, nitro coffee, and even cocktails, expanding its appeal beyond traditional coffee drinkers. The versatility of cold brew coffee, which can be served as a refreshing iced drink or used as a base for alcoholic beverages, is a key factor in its increasing popularity. In a region where consumers are highly interested in new and exotic flavors, the innovation in cold brew coffee products is proving to be a key growth driver.

Ready-to-Drink Coffee Market Expansion: The ready-to-drink (RTD) coffee market is one of the fastest-growing segments in the Asia Pacific region, with consumers increasingly opting for convenient, on-the-go beverage options. Cold brew coffee, with its smooth and refreshing flavor, aligns perfectly with this trend. RTD cold brew coffee offers a convenient alternative for busy individuals who want to enjoy high-quality coffee without the need for brewing it themselves.

As more coffee brands and manufacturers expand their product lines to include RTD cold brew coffee, this segment is poised to grow significantly. This is particularly evident in urban areas across Asia Pacific, where the demand for convenient, premium beverages is rapidly increasing. The rise of e-commerce and online grocery shopping platforms has further boosted the availability of cold brew coffee, making it accessible to a broader audience.

Premiumization and Evolving Consumer Preferences: The premiumization trend in the food and beverage industry is another key driver of the cold brew coffee market's growth. As consumers in Asia Pacific become more discerning about the quality of the products they consume, there is an increasing preference for premium, artisanal, and craft beverages. Cold brew coffee, known for its superior quality and unique brewing process, is seen as a premium offering compared to traditional coffee beverages.

The shift toward premiumization is particularly evident in markets such as Japan, South Korea, and China, where there is a strong demand for high-end products. The availability of cold brew coffee in upscale cafés, high-end supermarkets, and specialty stores reflects the growing inclination toward premium coffee experiences. Additionally, the rising number of local and international artisanal coffee roasters entering the market is contributing to the premium positioning of cold brew coffee in the region.

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Asia Pacific Cold Brew Coffee Market Segmentation

The market can be divided based on type, distribution channel, country.

Market Breakup by Type

• Arabica-Based Cold Brew Coffee
• Robusta-Based Cold Brew Coffee
• Liberica-Based Cold Brew Coffee

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Company-Owned Outlets
• Convenience Stores
• Online Stores

Market Breakup by Country

• China 
• Japan 
• India
• ASEAN 
• Australia 
• Others

Competitive Landscape

Some of the major key players explored in the report by Expert Market Research are as follows:

• Starbucks Corp.
• Nestle S.A. 
• Inspire Brand, Inc.
• UCC Ueshima Coffee Co., Ltd.  
• Cowpresso Coffee Roasters 
• Sleepy Owl Coffee Private Limited 
• Swmabhan Commerce Private Limited (Rage Coffee)  
• Seven Beans Coffee Company  
• Home Blend Coffee Roasters  
• Muhavra Enterprises Private Limited (Blue Tokai)
• Others

Challenges in the Market

The Asia Pacific cold brew coffee market is witnessing robust growth in various countries, with some key regions and markets driving the overall market dynamics:

Japan: Japan has a well-established coffee culture, and cold brew coffee is rapidly gaining popularity. Japanese consumers have shown a strong interest in premium, high-quality coffee beverages, contributing to the success of cold brew coffee in the country.

South Korea: South Korea is one of the largest markets for cold brew coffee in the region, with a young, trend-conscious consumer base that embraces innovative and premium coffee options.

India and China: Emerging markets like India and China are experiencing rapid growth in coffee consumption, particularly in urban centers. The demand for premium coffee beverages, including cold brew, is expected to grow as younger consumers embrace coffee culture.

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